Gaia AI

Shipping a React Website for a MIT Climate Tech Start Up
Discipline
Web Design
UI/UX Design
Team
Chelsea Cheng
Yuhan Liu
Paul Loh
Arush Mehrotra
Sumanth Kadiyala
Eric Dai
Tools
Figma
React
Gatsby
Timeline
Feb - April 2022
‍2 Months
Overview
This is a web design client project for Gaia AI, an MIT and Harvard startup using LiDAR, computer vision, and satellite data to collect high-quality biomass data in forests. Gaia AI offers a high accuracy and low-cost solution to helping land owners, project developers, and investors understand the timber content and carbon stock of their land.
The Solution
We created a website that communicates Gaia's mission and value proposition as well as attracting potential forest managers for their beta test. As designers, we focused on implementing a brand and visual UI overhaul.
Gallery
There where 3 major painpoints:
General Confusion - The old website consisted of a single webpage with minimal content. Thus, people don't know what Gaia does when they on the website.
No Further Info - There is no where on the website that leads to the other content that Gaia has such as the demo. There's no where to sign up for "waiting list" to agree to pay x to get y value-add service.
Lack of Passion - Website doesn't tell a story about how the founders came to create Gaia, or why the world needs Gaia.
The simplicity of Lato and Inter helps great a minimal and clean look. Lato is preferred for the larger fonts because of it's more human shape.
The color palette is made of uplifting nature colors. The primary color aims to convey forest imagery, while the warm color communicates positivity to help people feel the brightness of Gaia's mission.
Graphics are are people-focused to convey a playful storytelling style. Rounded-icons are used to also give a soft and organic look.
Organic shapes are used to convey the feeling of nature.